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Calendar of Events

June 2018

Event: Education Program - THE MATURE CONSUMER: WHY SHOULD I MARKET TO AN AGING POPULATION
Where: Peter M. Bakker Agency, 302 West Main Street, Suite 206, Avon
When: Tuesday, June 12, 2018
8:30 AM - 10:00 AM
Details:

Education Program
The Mature Consumer: Why Should I Market to An Aging Population

 

presented by:
Vic Bible/IFFS Eldercare Consultants

hosted by:  Peter M. Bakker Agency

Light Breakfast provided by
Avon Chamber of Commerce member
Home Helpers/Farmington Valley

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Those age 55 and over represent a huge niche market for businesses.  With established tastes, desires and preferences, coupled with greater financial stability and more disposable income, this population exerts a great deal of influence in terms of economic value.  How can your business appeal to this discriminating and diverse demographic?  In this class you will learn:

  • Six Living Generations in America
  • Wealth and Spending Habits
  • On-Line Habits
  • Professional Guide to Elder Discussions
  • Four Age-Related Categories for Branding
  • Dispelling Misconceptions About Mature Adults
  • Five Basic Consumer Groups Under Clusters and Demographics

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If you are unable to join us in-person
you may access the class by either CLICKING HERE or Using the Optional Dial In Number: 719.394.0461 PIN: 11103
Links will be active ONLY from 8:30-10 a.m. on Tuesday, June 12

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Registration Required by Friday, June 8 

This is a MEMBERS ONLY Program

For more information contact Avon Chamber of Commerce at 860.675.4832 ext. 1.

 

Avon Chamber of Commerce - 412 West Avon Road - Avon, CT 06001 - 860-675-4832
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